We include products we think are useful for our readers. If you buy through links on this page, we may earn a small commission. Here’s our process.
Looking for a sign you’ve officially made it to adulthood? Well, you’re reading an article about down pillows (and we’d wager you’re kinda pumped about it).
These luxe headrests are definitely an investment — the kind of thing you might get when you decide that after working damn hard all day long, you deserve a super plush space to chill at night.
But considering how pricey down pillows can be, you probably want to make sure you’re buying the right ones. That means factoring in how they’ll work for your sleep position and any allergy concerns you might have. Looking into the ethical side of things might be important too. Down is taken from geese and ducks, after all.
Our guide covers all those factors and more. Here’s a look at the top down pillows for every type of snoozer, including a budget pick that’ll give you a legit luxury feel without maxing out your bank account.
We sought out pillows made with at least 50 percent down (with the exception of our budget pick) to ensure both quality and plushness.
While some pillows boast 100 percent down, these options are less common and tend to be super pricey. Down blended with feathers or even materials like polyester can give you the soft fluffiness you’re looking for without the sticker shock. But pillows filled with less than half down aren’t really down pillows, are they?
Firmness and support were important too: Since down typically isn’t known for providing the same support you might get from other pillow types, we wanted to make sure our pillow picks worked for specific sleep positions (like back, stomach, or side) and wouldn’t leave you aching in the a.m.
You can expect to pay at least $75 for a quality down pillow (yes, one pillow), and some luxury models are priced much higher. You’ll pay less for down alternative options and pillows that contain a tiny bit of down but are mostly feathers or other fills.
All prices are for standard-size pillow with soft density.
- $ = under $50
- $$ = $50–$99
- $$$ = $100–$150
- $$$$ = over $150
- Best overall: Brooklinen Down Pillow
- Best down alternative: Snowe Down Alternative Pillow
- Best hypoallergenic: The Luxe Pillow Down and Feather
- Best firm: Cuddledown 800 Fill Power European White Goose Down Sateen Pillow
- Best ethically sourced: Boll & Branch Down Pillow
- Best budget: puredown Natural Goose Down Feather Pillow
- Best for side sleepers: Pacific Coast Hotel Touch of Down
- Best for stomach sleepers: Malouf Z TripleLayer Down Pillow
- Best for back sleepers: Parachute Down Pillow
Ready to dive into the nitty-gritty (er, supersoft) details? Here are the top down pillow picks for every type of sleeper.
Best overall down pillow: Brooklinen Down Pillow
Soft yet supportive, Brooklinen down pillows are available in three down-to-feather fill ratios based on whether you’re looking for soft, medium, or firm support. (The soft option is pure down clusters.) The cotton sateen shell means the surface stays cool, and double-stitched edges ensure that the pillow will hold up for years.
Cons: Some users say they had to fluff this pillow too much to get the plushness just right.
Best down alternative pillow: Snowe Down Alternative Pillow
Down alternative is a good option when you want the feel of down but aren’t into the idea of actual feathers. This microfiber-filled pillow scores points for serving up a similar soft, plush feel with the added benefit of being vegan-friendly. It’s hypoallergenic too.
Cons: It’s soft, but not quite as soft as actual down.
Best hypoallergenic down pillow: The Luxe Pillow Down and Feather
Allergens like microbes and dander can sometimes lurk in down, but hypoallergenic options seek to remove as much of these irritants from the down as possible. This supremely soft pillow has a waterfowl feather core surrounded by white goose for loads of plushness, and it’s certified hypoallergenic. Bonus: It works for all sleep positions.
Cons: This one’s so soft that you might feel like your head is sinking in a little.
Best firm down pillow: Cuddledown 800 Fill Power European White Goose Down Sateen Pillow
Down and firmness don’t always go hand in hand. But this pillow delivers superior support, thanks to the super high fill power — a measure of how densely the down is packed. Also good: The filling comes from European white goose down, widely considered the best type. And the 450 thread count sateen cover feels cool and soft to the touch.
Cons: Looking for something ultrasoft? The super high fill power might mean this pillow feels a little too firm for you.
Best ethically sourced down pillow: Boll & Branch Down Pillow
Boll & Branch’s down fill is responsibly sourced from U.S. farms, and the folks who work to make the pillows are paid a fair wage. Just as important, this pillow feels really good, with a three-chamber construction that keeps it feeling plush while still maintaining its shape over time.
Cons: Some users say they can hear the down “crunching” when they change positions.
Best budget down pillow: puredown Natural Goose Down Feather Pillow
Filled with 95 percent goose feather and 5 percent goose down, this inexpensive pick offers a touch of downy softness for a price that’s easier to swallow. As a bonus, since it contains only a little bit of actual down, it sleeps cooler than most true goose down pillows.
Cons: Though it feels pretty good, it doesn’t have the softness of a real down pillow.
Best down pillow for side sleepers: Pacific Coast Feather Company Hotel Touch of Down Pillow
Side sleepers tend to sink into very soft pillows, which can leave you in a world of pain in the morning. This option has a springy inner core made from feathers, so it offers more support. In fact, the National Sleep Foundation rated it a top pick for side sleepers.
Cons: It only comes in king size.
Best down pillow for stomach sleepers: Malouf Z TripleLayer Down Pillow
Stomach sleepers need pillows that are flat and have medium-firm support. The triple-chamber design of this pillow fits the bill, boasting 90 percent duck down around the top and bottom of the pillow and 90 percent feathers in the middle for firmness. The duck down sleeps a little cooler than traditional goose down too.
Cons: It’s mostly duck down, which isn’t considered quite as luxe as goose down.
Best down pillow for back sleepers: Parachute Down Pillow
Back sleepers need a pretty firm headrest, which you can’t always get from down. With 750 fill power, Parachute’s densely packed pillow is on the firmer side, which means it’s more supportive than many other down options.
Cons: Since it’s firmer than some other options, it might not be as plush as you were hoping for.