If you’re looking for a cheaper cab ride, get ready to contribute some leg power. As part of their “Movement is Happiness” campaign, Coca-Cola Chile recently installed a pedaling system in a cab in Viña del Mar and gave passengers a discount for cycling during their ride — the more passengers exercised, the less they had to pay. It’s just the latest cross-continental stunt in the beverage giant’s efforts to encourage healthier living, all of which seem a bit ironic given the company’s long history of peddling sugar-laden drinks. But whether or not you agree with Coke’s efforts to turn a healthier cheek, it’s hard to disagree with the video’s final call to arms (er, legs) at 1:50. Translated for non-Spanish speakers: "How much are you moving today? Movement is happiness. Happiness is movement."
How This Soda Giant Wants to Make Your Cab Ride Healthier [VIDEO]