Greatist Approved Products are goods and services that the Greatist team has thoroughly tested and found to be so incredibly awesome that we want you to know about them! All products are sourced by our business team and then blindly put to the test by a group of editors who decide if they're up to snuff. We'll never stamp anything "Greatist Approved" unless we profoundly believe it's best in class.

Branch Basics What It Is:
The majority of conventional cleaning products are loaded with toxic chemicals, most of which aren’t regulated whatsoever. This is pretty frightening, but mirrors and showers still need to get clean, right? That’s where Branch Basics Concentrate comes in: It’s a simple, effective soap made with food-grade, non-irritating ingredients and free of ammonia, chlorine, phosphates, endocrine disruptors, and other products that are toxic to humans and animals. Perhaps the best part? This one product can satisfy virtually all cleaning needs, from the bathroom and kitchen to bikes and yoga mats. Our Greatist tester tried it out successfully on windows, a car’s dashboard, and the bathroom sink; not only did it clean well, but her asthma (which is triggered by conventional cleaning products) was unaffected.

The Deets:
Be sure to follow the bottle’s instructions for what dilution to use on certain products; when our tester used more than the recommended dilution on a windowpane, the results were streaky (but at the correct dilution, the glass was streak-free). A 32-oz bottle of concentrate sells for $27.99 and makes enough to fill a conventional spraybottle six times. The refillable spray bottle (for an additional $3.99) comes with marked dilution lines and suggested uses on the label. Plus, Branch Basics is offering Greatist readers 20 percent off any order — just use the coupon code GREATIST20 at checkout!

Why It’s Greatist-Approved:

  • Eco-friendly
  • Non-toxic and safe for use around children, the elderly, and pets
  • Multi-functional
  • Clear, simple instructions

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