There are a lot of selfies on Instagram, usually pics from a day you were really feeling it. But how about selfies of the parts we usually try to cover up? Well, now we’ve got #CelluliteSaturday.

Canadian body-positive activist Kenzie Brenna started the hashtag to remind us that cellulite is normal—and really common. About 90 percent of women (and 10 percent of men) have cellulite. It’s mostly genetic, and it affects people of all shapes and sizes. So you should get used to seeing it (even if you don’t want to post your own #CelluliteSaturday pic). But if you do, you can look to Brenna for some inspiration:

GOOD MORNINGGGG ✨☀️🌎 So, today is #cellulitesaturday 💆💜 Let's talk stats ok? These are pretty wild to me. 42% of girls in grade 1-3 want to be thinner 💔 78 fucking % of 17 year old girls are unhappy with their bodies 💔 "Teenage girls are more afraid of gaining weight then getting cancer, losing their parents or nuclear war." 😖😖😖 In 2013 the American Medical Association created a policy that really didn't go anywhere, stating that the effects of digitally altering images to impressionable youth were so harmful they cause HEALTH PROBLEMS. I'm not fucking making this shit up people. And did it do anything? Nope. That's why offering up my #realbody, unedited, unfiltered for you to look at, for trolls to rip apart, is important because we have LITERALLY FORGOTTEN WHAT REAL BODIES LOOK LIKE. To quote WIKIPEDIA "cellulite occurs in 80-90% of women, the prevailing medical condition is that it's 'merely the normal condition of many women.'" 👏NORMAL. It's fucking NORMAL.👏 With stats above it drives me so hard so that way my future daughters and sons grow up with more real images of bodies around them than I did. To pray their mental and physical health isn't as affected as mine was. #fuckyeahhhhh #thisbody #celluliteisokay #bodyconfidence #nobodyshame #recovery #bodyimage #bodyimageissues #cellulite

A post shared by Kenzie Brenna (@omgkenzieee) on

Dear reader 💫 I hope you celebrate your body today. Especially the part that you haven't been saying nice things to all these years. Your body needs you. Love, Me 🙆💞 Another edition of #cellulitesaturday. ✨✨✨✨✨✨✨✨✨✨✨ I can't truthfully say I love this part of my body yet, but I'm getting farther away from hating it. ✨✨✨✨✨✨✨✨✨✨✨ Cellulite shouldn't be ruining your life or mine. Cellulite is little itty bitty fat cells that accumulate in places where your cute body says "yup, need some more of that over here!" It isn't a medical condition. It is a 🚨cosmetic🚨 personal issue that women have with themselves due to the overwhelming pressure our beauty culture has placed on having thin smooth young looking skin. What about all the gals that don't have thin smooth young looking skin? What if they don't fit in that standard? Fuck that. Rock yo body, in all its cuteness that it is. ❤️💛💚💙💜 #everyBODYisbeautiful #daretobedifferent #selflovejourney

A post shared by Kenzie Brenna (@omgkenzieee) on

🌤 HAPPY SATURDAY MORNING ☀️ It's also #cellulitesaturday, I realize I didn't post one last week. But I sorta wanna try to make it a thing. The word cellulite still makes me cringe. It still makes me wanna run and hide and not come out and I have somehow lipsuctioned it out of me or try to dry brush it into the dark places of the universe. That's really not the fucking case. The only way to get rid of cellulite is to lose overall fat. With overall fatloss, your body may lose fat in the areas that you have celluli- AND HERES THE JOOCEY PART, YOUR BODY MAY ALSO ✨NOT✨ LOSE FAT FROM THOSE AREAS.💞 Because we cannot spot reduce (stop it, we can't, pls don't comment and say you can I'll just delete you misinforming people) you can't pick or choose whether or not you are a person who can reduce your appearance of cellulite. Notice how I said appearance. Appearance because cellulite LITERALLY translates to the appearance of fat cells. And because we will forever have fat cells at some percentage or another, for women (and some men,) you can't really avoid this baby. We all have it to some degree or another. It's not an indication of health or fitness level or self worth. ITS A COSMETIC "ISSUE." It's just a thing our bodies do. It's just a thing our bodies do. It's just a fucking thing our bodies do. It's that simple. And the beauty industry capitalizes on it. Imagine if a unicorn was chopping off its horn because it's culture says so. We would tell that beautiful unicorn that it's bananas for doing something like that. 🦄🌸💕 No. Just no. Like I said in my previous cellulite posts, it's difficult for me to accept, but I eat my greens, I drink my water, I foam roll, I'm at the gym 5x a week, I have Epsom salt baths, I've dry brushed, got "cellulite massages", tried creams and considered getting surgery. So don't tell me a way to "fix it." I'm over it 🙅🚫 #celluliteacceptance #endbodyshame #thisiswhatfitlookslike #boldandbeautiful

A post shared by Kenzie Brenna (@omgkenzieee) on

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