We thought we were big fans of Chipotle, but this guy from Washington State has us beat. Devin Cunningham has eaten food from the fast casual Mexican restaurant every day for nearly a year—and yes, he’s managed to lose weight. But this isn’t a Jared from Subway-type story: He’s not here to preach the burrito-a-day diet. Instead he’s using the food stunt to critique the whole idea of dieting. In a post on Facebook, he wrote:

I want to show people that they can be fit while still enjoying the food they love. When you enjoy what you eat on your “diet,” and you do it in moderation, it is that much easier to achieve your fitness goals.

We can argue whether eating hundreds of burritos over the course of a year is moderation, but Cunningham does have a point about eating things you actually like. Anytime we’ve nixed a whole food group (like carbs or sugar), we were left feeling hangry and ate more to make up for all the stuff we couldn’t have.