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Fig Wellness App Takes a Holistic Approach to Health

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For a refreshing way to approach health in 2013, look to Fig — a personal and holistic wellness guide that goes beyond diet and exercise. The app allows users to create a personalized plan focused around whatever they believe defines better health: whether that’s lifting weights, skipping the breadbasket, or even calling mom.

What It Is

Fig helps fix the small stuff by breaking down the big picture. Users can choose and track specific parts of their health that they want to focus on with the app’s library of various activities. For instance, the sleep section features tips like avoiding electronics before bed. Exercise includes healthy activities like taking the stairs, walking your dog, or biking uphill. In the kitchen, users can choose to skip cabinet snacking, drink tea, or eat the rainbow (they’re talking brightly-colored fruits and vegetables, not Skittles, of course). Once an activity is selected, users choose how often they want to do it and if it will be public (CrossFit WOD complete!) or private (I just slow danced with a hot date!).

There’s a social aspect, too. The community feature lets friends cheer, assist, and rally others when they seem to need it most. Haven’t ran yet? A friend could root you on. No date-night in two months? Another friend can offer to watch your dog (assuming you’d trust this virtual friend in real life).

Why It’s Different

What’s both obvious and unique about Fig is its holistic approach. Aside from other fitness and diet tools, Fig also offers activities that can help people improve their friendships, outlook on life, and even longevity. (How many apps let you track how often you go barefoot outside or say thank you with sincerity?)

Because of the app’s focus on the whole person, founder Kevon Saber sees Fig as a tool that goes way beyond other health trackers. It lets people focus on the physical and emotional aspects of their day-to-day grind. “Fig redefines wellness,” Saber explained. "It’s not about six-pack abs — it’s about a transformational journey that involves community.”

So where does the Fig come in? Figs are a symbol of wellness and wellbeing. They also happen to be a sweet, tasty fruit. The Fig app encourages users to take sweet, bite-sized steps to help make their wellness transformation. For healthy cynics, side effects of using the app might just include increased energy, greater joy, deeper friendships. Ain’t mobile tracking sweet.

Would you try a more holistic mobile app to track your health? What do you think? Let us know in the comments below or tweet the author at @lschwech.

I'm the marketing director at Greatist, and when I'm not hanging at HQ with my best buds (aka co-workers...) you can find me training for... Read More »