In an era where monthly gym memberships can run upwards of $150, Blink Fitness is a welcome, budget-friendly alternative from the team behind the high-end chain Equinox.

The gym’s no-frills atmosphere means fewer amenities like towels or group fitness classes, but at just $20/month since it opened its first location in January 2011, Blink Fitness may be bringing the workout back to the working class.

Wait, That Means No Juice Bar? — Analysis

Blink isn’t the first low-cost, low-amenity gym (Planet Fitness has been around since 1992 and runs about $15/month) a

nd hopefully it’s not the last. Rather, it’s one company’s budget-friendly response to the fitness industry’s trend of boutique, class-specific studios like SoulCycle and Physique 57—as well as a mass exodus from full service gyms.

At $20/month, gym-goers get what they pay for. Read: no free towels, no group classes, no juice bars, no spa, and no free afternoon full orchestra session with NY Philharmonic (

wait, is that last one just in my gym?). Front desk attendees are replaced by kiosks and personal trainers by workout printouts, though there are on-hand experts to assist with machines if needed.

But what Blink Fitness does offer is over 100 pieces of equipment from brand-names such as Life Fitness and Precor (the same stuff that’s spotted in more expensive gyms) as well as a stretching area with easy-to-follow, full-body workout graphics.

While some gym-goers rely on perks like chilled eucalyptus towels (don’t knock ‘em, they’re unbelievably refreshing), others just want a cheap place to sweat. Just because Blink’s a minimalist gym doesn’t mean it isn’t effective... assuming people actually go in the first place.


Strapped for cash? No need to choose between dinner and working out thanks to no-frills, budget-friendly gyms like Blink Fitness.

Updated October 2011

34U34 Main Promo