The gym’s no-frills atmosphere means fewer amenities like towels or group fitness classes, but at just $20/month since it opened its first location in January 2011, Blink Fitness may be bringing the workout back to the working class.
Wait, That Means No Juice Bar? — Analysis
Blink isn’t the first low-cost, low-amenity gym (Planet Fitness has been around since 1992 and runs about $15/month) a
nd hopefully it’s not the last. Rather, it’s one company’s budget-friendly response to the fitness industry’s trend of boutique, class-specific studios like SoulCycle and Physique 57—as well as a mass exodus from full service gyms.
At $20/month, gym-goers get what they pay for. Read: no free towels, no group classes, no juice bars, no spa, and no free afternoon full orchestra session with NY Philharmonic (
wait, is that last one just in my gym?). Front desk attendees are replaced by kiosks and personal trainers by workout printouts, though there are on-hand experts to assist with machines if needed.
But what Blink Fitness does offer is over 100 pieces of equipment from brand-names such as Life Fitness and Precor (the same stuff that’s spotted in more expensive gyms) as well as a stretching area with easy-to-follow, full-body workout graphics.
While some gym-goers rely on perks like chilled eucalyptus towels (don’t knock ‘em, they’re unbelievably refreshing), others just want a cheap place to sweat. Just because Blink’s a minimalist gym doesn’t mean it isn’t effective... assuming people actually go in the first place.
Strapped for cash? No need to choose between dinner and working out thanks to no-frills, budget-friendly gyms like Blink Fitness.
Updated October 2011