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Choosing a farm-to-face product for your skin means you’re getting as close to naturally-grown ingredients, and a transparent process as you can get.

Picture this: You wander through the farmers market one Saturday, and you notice a new booth stocked with local skin care products. We’re talking face masks infused with honey from the co-op’s hive and lotion made with milk from a goat farm down the road.

That, friends, is peak farm-to-face skin care.

Just as farm-to-table dining made ingredient sourcing more transparent, farm-to-face skin care leans into cosmetics‘ ingredients grown locally — often on the brand’s own farms.

Wanna get the goods on this natural beauty trend? Keep scrolling for the ultimate guide to farm-to-face skin care.

a person applying skincare product to their faceShare on Pinterest
Photo Edit by Alexis Lira

Imagine a serum packed with organic ingredients grown near the product’s bottling facility. To keep the product fresh AF, manufacturers make the serum in small batches. Maybe the product’s fragrance even varies according to the season.

#Wholesome, right? It’s also the premise of farm-to-face skin care.

In a world where marketing terms like “clean,” “organic,” and “natural” have become de rigueur, it’s tricky to separate truth from hype. Your biggest clue? Transparency about ingredient origins.

Unlike brands that focus on fancy formulas, farm-to-face skin care brands prioritize simplicity and transparency. By sourcing fresh ingredients locally, they can tell you precisely what’s in your bottle while potentially saving money on shipping obscure extracts from far-off places.

There’s no universal identification for farm-to-face skin care. The FDA never established a regulatory definition for “natural” or “organic” when describing cosmetics.

Still, we can generally call a brand “farm-to-face” when there’s a clear protocol for sourcing local ingredients — often in smaller batches.

Here are a few skin care brands creating farm-to-face products:

Let’s keep it 100: Farm-to-face skin care isn’t always easy on the wallet. But there are other benefits to slathering local, organic ingredients on your skin.

Transparency FTW

Transparency. Farm-to-face skin care brands either grow their own ingredients or communicate where their ingredients originate. This gives you the power to choose products that match what’s important to you, whether that’s…

  • steering clear of certain allergens
  • opting for sustainably-grown botanicals
  • buying from farms that pay workers a fair wage

Whether we’re talking CBD or natural beauty, it’s vital to vet the products you put on your body. Knowledge is power, after all!

Eco-friendly vibes

Fact: Climate change is a threat to human health. That’s especially true for folks with a high chance of respiratory conditions and cardiovascular disease.

We’re not saying a small-batch lippie will save the world. But tiny steps add up. Farm-to-face products are likely to have a smaller carbon footprint than products made with a medley of ingredients flown in from around the world.

Small-biz support

Millennials love supporting small businesses, and for good reason! If supporting entrepreneurs, knowing the people behind products, and boosting local economies align with your core values, you can start buying from farm-to-face brands.

Even if farm-to-face brands ship nationally, they tend to focus on their local communities. That’s where the ingredients come from, after all!

Your skin might love it

OK, locally-grown doesn’t always = safe or soothing (hello, poison ivy). But switching to products made with just a few organic ingredients could help you clean up an overcomplicated skin care routine.

Bottom line: Try not to sleep on farm-to-face skin care because you’re afraid it’s too simple. Most folks don’t need fancy elixirs for a healthy glow. Basic skin care needs almost no products at all.


  • Cost. Going organic or local isn’t always cheaper.
  • Lack of regulation. OK, this is true of the cosmetic industry in general. Since the FDA doesn’t have a definition for “natural” or “farm-to-face,” anyone can slap “local” or “organic” on their product labels. So, try to do your own research.
  • Shorter shelf life. Products made with fresh ingredients *might* also turn more quickly. The same goes for skin care infused with gentle, natural preservatives instead of parabens.

Wanna give this thing a whirl? You’ve got two options:

  • Go super local by buying farm-to-face products made in your own community.
  • Order farm-to-face products from reputable brands’ websites, or online retailers that carry these brands’ products.

Again, there’s no standard definition for farm-to-face. It’s kind of a continuum. Maybe you adore Tata Harper for their ultra-local Vermont production process — but your BFF believes farm-to-face should come from your community.

Decide what’s important to you, then research accordingly.

  • Like farm-to-table restaurants, farm-to-face skin care companies are transparent about where and how they get their ingredients.
  • There is no standard definition for “farm-to-face” or “natural” cosmetics.
  • Pampering your skin with simple, organic ingredients can benefit the planet, small-biz entrepreneurs, and local farmers.
  • You can buy farm-to-face products from local businesses or brands like Farmacy, Kypris, etc.