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There’s no one way to be healthy. What’s good for you is what you’ll stick with, and you’ll stick with what you love. Our mission is to spread this "healthyish" attitude around the world.

Today, we do that by helping you find what’s good for you. Not like "eat your vegetables, they're good for you." More like “here are some choices you can realistically make, stick with, and feel really good about.” Because in the end, you don't have to choose between being happy and being healthy; they're really the same thing.


Authentic No false promises, no bullshit. We're all about doable change.
Unafraid We’re ballsy because this stuff is important. Conventional wisdom can suck it.
Empowering We give you the tools. You make the rules!
Dependable We care about you, not clicks. Every article is triple fact-checked, cited, and expert approved.


Our pool of contributors may be small, but it’s mighty. They’re some of the most engaging and talented writers, researchers, and experts around.



Some of the world's most qualified professionals make up our best-in-class Expert Network. They verify the studies, question the sources, and offer guidances based on their experience. No fact-based article goes up without approval from at least two carefully curated experts.


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