For a long time, the greatest thing about Greatist has been the voice of our articles.

Our intention has always been to write unreasonably high-quality content: Every fact is cited by a scientific study, every article is approved by at least two experts if it needs it, and everything is triple-checked and verified by our amazing team of in-house editors.

But that’s really how everyone should do it, even if ultimately too few do.

To me, the real reason our content has stood out is its authenticity. Our articles are non-judgemental, open-minded, positive, realistic, empowering, and then some. I haven’t written or edited anything on Greatist in years—so I just get to be grateful for them! Our voice is the exact opposite of what so many traditional media outlets, celebs, and companies have been selling for decades. Because the truth is you don’t need six-pack abs to be happy. (Trust me, I got them once to find out.)

After working closely with the inspiring folks at Red Antler (they’re the best) for most of this year, we finally get to share a brand spankin’ new Greatist. It’s not really a rebranding, but an evolution of our experience to finally catch up to what we stand for. What’s that? Well, our mission at Greatist (and FWIW, my life goal) is to give everyone a healthy attitude. We know there’s no one way to be healthy, so being a “greatist” is about recognizing this stuff isn’t easy, seeking out and embracing what’s good for you, and sharing this message with others.

Our mission at Greatist is to give everyone a healthy attitude.

This big leap forward is a chance for us to better communicate how we’re different. It’s an opportunity for us to take a more no-bullshit approach to everything we cover (when we say healthy attitude, we mean it!). If you’ve made the decision to live better and are somewhere along that journey, then Greatist is the place to champion you choosing what’s good for you.

Love the new look? Shell-shocked? Don’t forget to give us feedback!

The 3 Steps to Be a Greatist