The women who walk down the runway have never looked like the people we pass by on the street. In the U.S. and the U.K., the average woman is a size 16. And according to the Women’s Equality Party in Britain, one in five women cut the labels out of their clothing—and it’s not because tags are itchy.

So the group started #NoSizeFitsAll to coincide with London Fashion Week. The social campaign encourages women to celebrate those tags instead of feeling embarrassed by them. These awesome photos prove you should never be ashamed by your dress size (plus a lot of times, those numbers are BS):