Corny as it may sound, the best kind of body positivity comes from within. That’s not to say we don’t appreciate a little help along the way, especially if it’scoming from someone like Jay Kennedy.

Here’s a man—who fits all of society’s measures of what it means to be fit—breaking through the taboos that make some men feel like it’s weird or unusual to be attracted to plus-size women. And if Kennedy’s message happens to reach someone who’s plus-size and struggles to see themselves as desirable, that isn’t really a bad thing, either.