Most of the women you pass walking down the street look like this:
This is the average. This is what’s normal. Two-thirds of American women wear a size 14 or higher, but only 2 percent of the images you see in the media show plus-size bodies. How messed up is that?
Refinery29 just took a huge step to buck that trend by launching The 67 Percent Project.
Starting today, two-thirds of the women you see on Refinery’s website and social media pages will be plus size—you know, the way most people actually look. The fashion and lifestyle publication made the images available to any publisher, so hopefully we’ll start seeing them on other sites too.
This tiny tweak makes a hugely important statement. Refinery29 is far from the first company to create a body-positive campaign, but it’s a big deal that a top-notch fashion site, which covers an industry notorious for leaving out plus-size women, is taking a stand and asking the question: If plus-size people are the majority, why don’t we see more of them?
This is the kind of beautiful (and real!) diversity that makes us want to get up and dance. Check out the The 67 Percent Project in all its glory by clicking below: