When we see ads for workout clothes, the models appear almost impossibly fit. Beyond making us feel kind of crappy, the advertisements don’t give viewers any idea of how the clothes will actually look on them.
This unretouched activewear photo shoot from RunwayRiot changes all that. (Admittedly, some of the clothes are more fashion-forward than what people typically wear to the gym.) The photos celebrate confidence and diversity, reminding us that being healthy is about attitude, not body type. And more important than the models’ bodies is the fact that these women (including Aerie model Iskra Lawrence) have united to challenge current beauty standards.
Check out a teaser of the kick-ass photos below: