“Are you on your period?” Somehow people think it’s acceptable to ask women that question when they’re being snappy or emotional. News flash: Women’s (and men’s) moods are impacted by all sorts of things, not just their menstrual cycle.

This Kotex ad forces you to rethink that silly assumption. The producers have men and women watch a skit and then ask, “So from that scene, who do you think is on her period?” Unsurprisingly, the unanimous answer is the bitchy bossy woman. Then things get turned on their heads when the producers ask, “So in that same scene, who would you say is the leader?” Everyone picks the same woman as before, leaving you with the question: Is that woman on her period or is she just taking charge?