Boys don’t cry. It’s totally normal. What’s really sad is that we need to point this out. Alas, we live in a society that tells men to hide their tears (and emotions), which makes the #BoysDoCry campaign from The Huffington Post U.K. so important.

In this awesome video, more than a dozen guys answer the question, “When was the last time you cried?” The question is simple, but answering it is a big deal considering men grow up learning they need to be strong and tough, not emotional. As the video points out, that kind of attitude has a serious impact on men’s mental health—guys are three times more likely to commit suicide than women.