By nature, most of our battles with anxiety and depression happen in our heads—and it’s really, really tempting to keep them hidden there. But beauty blogger Yasaman Ghedi wants to make those mental health struggles visible. That’s why she started the #InsideOutChallenge on Instagram, which encourages people to use makeup to give a face (literally) to those struggles.

Yasaman’s formula is simple: Apply your everyday makeup to half of your face and then depict what living with mental illness feels like on other half. Here’s Ghedi’s finished product:

The results are as haunting as they are beautiful. (Check out examples of other people’s take on the #InsideOutChallenge below.) Most importantly, though, they’re a reminder that the stigma and secrecy that so often surround mental illness are both major issues we need to fight.