Not that we ever need an excuse to eat burritos, but Chipotle just gave us some extra incentive. Starting July 1, the company will launch Chiptopia, a rewards card where you earn one free meal for every four you buy during the summer months. The program is a thinly veiled way to win back customers scared away from the fast-casual restaurant after E. coli outbreaks at multiple locations in the last year. And as much as it pains us to admit it, our love of burritos (especially free ones) trumps our disdain for corporate gimmicks. So if you need to find us anytime soon, check the nearest Chipotle.
Chipotle Just Made Getting Free Burritos Way Too Easy