Next time you’re shopping for razors (or deodorant or shampoo), look at the price difference between the ones marketed to men and women. You’re basically getting the same product, but women end up spending more. This phenomenon even has a name: the pink tax.

Don’t believe us? Check out these prices of personal hygiene products at Target:

Shaving Cream


Face Lotion

Boxed, an online bulk retailer, is getting rid of the pink tax with its #RethinkPink campaign. When you visit the company’s website, you’ll see “no pink tax” next to women’s razors, body wash, deodorant, and shaving gel. It’s about time that men and women pay the same for almost identical products.