The first question most women are asked on the red carpet is “Who are you wearing?” Men, on the other hand, get to talk about the movies they’re in and the charity work they’ve done. Talk about a double standard. When Amy Schumer was asked what she was wearing at this year’s Emmy Awards, the comedian flipped the script and gave a shout-out to her o.b. tampon.

It’s not all just for the laughs. Stars talking about their periods are further proof of how silly it is to consider the topic taboo. After all, more than half the population has gotten their period, so why do we need to stay hush-hush about it? And when Schumer casually talks about wearing her tampon along with a Vivienne Westwood gown and Tom Ford heels, well, we’re definitely getting somewhere.