Most lingerie ads leave women feeling crappy about their bodies. But Aerie’s commercial for the launch of the Sunnie bra makes us want to get up and dance. The pop ballad “Love Yourself” blasting in the background may have something to do with it, but these women—a mix of models, designers, bloggers, and Aerie fans—really look like they’re having the best time.
They’re not trying to be anything but themselves, and it’s just fun to watch. “Don’t worry about fitting in,” says Yecca Zeng, an Aerie bra designer. “Standing out is way more fun.” We like the sound of that.