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Photo: MapMyFitness

Fitness apparel giant Under Armour announced Thursday it has paid $150 million to acquire MapMyFitness, the platform responsible for a suite of apps and sites that allow users to map, log, and share workouts, meals, and other lifestyle data. MapMyFitness boasts one of the world’s largest connected fitness communities, with apps for runners, cyclists, walkers, hikers, gym-goers, and even pet owners:

While 20 million people are already logging into MapMyFitness to share their workouts, Under Armour is relatively new to fitness tracking. The company’s Armour39 system isn’t even a year old, and though it measures and records users’ effort during workouts, it lacks the sharing or social features of competing products like Nike Fuel and Fitbit.

It’s impossible to say for sure what the deal will mean for MapMyFitness’ tracking-savvy users or the future of Under Armour’s wearable devices. But for now, UA has said they’re keeping the tracking platform and its team intact. Given Under Armour’s recent foray into wearable electronics and MapMyFitness’ popularity in social fitness and tracking, the collaboration could mean exercisers can look forward to new tools, apps, and communities.

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