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The days of the scared Peloton wife are officially over. The stationary bike giant Peloton has just launched a collab with its most requested artist and queen of female empowerment: Beyoncé.
Cision PR Newswire reported that Peloton and Queen Bey just announced a broad, multi-year partnership that will celebrate music and social initiatives rooted in commemorating homecoming season and Historically Black Colleges and Universities (HBCUs).
With the Black Lives Matter movement and the COVID-19 pandemic on our minds every day, a workout that slaps might be just what we need right now.
You probably remember Beyoncé’s Netflix documentary, “Homecoming.” According to Nielsen, a data and market measurement firm, Forbes reported that the documentary broke streaming records. It was a gift to our ears before the whole 2020 debacle.
The doc’s iconic Coachella performance was, more importantly, a musical and visual tribute to HBCU homecoming culture, which Bey and Peloton are bringing back to your next sweat sesh.
Peloton’s nearly 3.6 million members will have access to a series of Homecoming themed workout experiences. And, it doesn’t matter if you have the Peloton Bike, Bike+, Tread+, or another compatible piece of hardware — you can be part of the Beyhive during any home workout via the Peloton app.
Workouts that give back
Beyoncé and Peloton are also giving away 2-year Peloton Digital memberships to students at 10 HBCUs by the end of November. Students will get access to the full Peloton fitness library — even if they don’t have equipment.
The stationary bike leader is also planning on creating more partnerships with these schools in the future, which is great news for those aspiring to have health and wellness careers.
Log onto the Peloton App to stream or fire up your Peloton Bike, Bike+, or Tread+ and select instructors working the Beyoncé Artist Series. The special collab includes indoor cycling, running, strength, boot camp, yoga, and meditation, so you have no shortage of options to break a sweat.
Not ready to go team Peloton just yet or still mulling over your stationary bike options? You can still join Sasha Fierce on the Peloton App during a free workout via a 30-day trial.
No matter your workout of choice, you can finally get that Beyoncé tude you need to power through your workout. Bow down, Peloton peeps.