Photo: Courtesy of Thrive Market
Growing up in Minnesota, Green read food labels at an early age. "I happened to have the one mom in our neighborhood who was a health nut," Green says. He said no to sugar, steered clear of refined foods, and ate a simple diet—something he says impacted his whole life.
As he got older, he began to question: "Why is it that highly processed, unhealthy, chemical-laden foods that should be more expensive to produce actually cost less than healthy, wholesome, simple foods?" From that he developed his mission: to provide healthy food to lower-income families that otherwise might not have access. And thus, the concept for Thrive Market was born. Along with his cofounder Gunnar Lovelace, Green launched the online marketplace, which offers members organic, healthy food at up to 50 percent off traditional retail prices.
What time does your day typically start? "I get up around 6 a.m., and I’m usually in the office by 7:30. I like to get a couple hours of work done before the day really starts."