Photo: Courtesy of Meika Hollender
After growing tired of all the condom ads marketed solely toward men, Hollender decided to do something that would encourage women to embrace their sexuality and take charge of their sexual health. With the help of her parents (who happen to be the founders of Seventh Generation), she started Sustain, a company that makes nontoxic sexual wellness products. “I want to be the provider for everything a woman needs before, during, and after sex,” says Hollender. Not only that, but Sustain’s condoms are sustainable, fair-trade certified, and vegan, and the company gives 10 percent of its profits to support women’s health care.
What do you tell yourself to keep calm? “Reflect; don’t react.”