Belly jelly. Tummy flab. Muffin top. Love handles. No matter what you call it, chances are you’re sporting some fat around your mid-section. And if you’re anything like us, you’ve spent way too much time pinching your stomach and doing everything in your power to will the fat away. But here’s the thing: It’s totally normal for your center to jiggle when you’re running, dancing, or clearing a deadlift. And as the new campaign from the Movemeant Foundation reminds us, your #BellyJelly is something worth celebrating.

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