Ever buy someone a present you're sure they'll love, only to have them open it and say the classically fake, "Oh, I loveeeee it"? Buying gifts—well, gifts people actually like—is really freaking hard.
- Think beyond the moment they unwrap it.
Sure, going for that initial "OMG" moment is great, but make sure to ask yourself: Can you seriously picture your friend or loved one using this in their day-to-day life?
- OK, just give them what they ask for.
It sounds boring, but people ask for sh*t for a reason. Chances are, if they asked for it, they'll actually like it. Plus, studies confirm that people see these gifts as more thoughtful than the ones that are a complete surprise.
- Don't pair a big present with a small one.
There's no need to add a trinket to the gift you splurged on. Research shows big-deal stuff looks like more of a big deal when it's standing alone.
- Or honestly, just give them $$$.
You may think giving cash sounds lame, but researchers found that people want cash more than they let on, and they often appreciate it more than a physical gift.
For more information on the studies behind these tips, and more ways to give Santa a run for his money, check out the full story on Science of Us.