Thinx, the company that makes reusable period undies, is reminding everyone that we need to stop shaming people about their periods. Its awesome new ad campaign shows women and men proudly wearing the underwear next to relatable statements like, “I’m not really try’na stain my date’s sheets later tonight.”

It’s the first of its type to feature a transgender man. Trans model Sawyer DeVuyst also stars in Thinx’s “People With Periods” video, in which he gives an emotional account of his transition and reminds us that women aren’t the only ones who get periods. Check out the powerful video below.