It's no secret that celebrities make tons of money from endorsements, and social media has opened up even more ways to hawk products at adoring fans. An Instagram post from Kylie Jenner, for example, is estimated to be worth more than $200,000. Remember that the next time she pops up in your feed saying how much she loves FitTea. (Spoiler: It's basically a glorified laxative.)
It's not just A-list celebs. Fitness professionals also make money promoting weight-loss products to their followers. That doesn't mean they don't believe in the product they're posting, but would they snap a photo if they weren't being paid to do so? It's an impossible question to answer, but it inspired us to look closely at some of our favorite health and fitness Instagram accounts and point out some of their seemingly sponsored posts:
Even though this post comes from a trainer, spiked seltzer isn't much healthier than beer or wine.
Target for the win! You CAN eat healthfully on a budget! ✔️This is only what I put in the photo. I literally have a fridge and pantry FULL of delicious food bursting with earth-grown nutrients that I just bought. ✖️ Not from Whole Foods. ✖️Not from an artisanal health food commune. ✔️From freakin' @target. TARGET! ❤️ Feed yourself and your family well and you plant the seeds for lifelong strength and wellness. 💪🏽 Now, Imma go eat!
This looks like a standard grocery haul, but the description mentions Target three times and throws some low-key shade at Whole Foods.
There's no #ad here, but it's the quintessential framing for a sponsored post.
Add these #Watermelon 🍉 #Strawberry 🍓🍓🍓🍓Smoothies to your Summer Smoothie list!☀️😎It's Day5 of our 10Day Summer #Body Blast & today's workout is #BlastTheBellyFat 💪🏽👊🏽💦login to the club @hollywoodtrainerclub and get it done! 💪🏽❤️This recipe is also in the club under the #Recipe section! Just click #Meals then #Recipes then #Smoothies 🍓🍉It's Super Easy & Super Yummy! 🍓🍉I also posted this recipe on my blog! Just click the link in my profile 👉🏽 @msjeanettejenkins and click on blog in the menu! ❤️Literally takes 10min! Enjoy! 😋#StrawberryWatermelon #StrawberrySmoothie #WatermelonSmoothie #HealthyRecipes #JeanetteJenkins #BetterTogether #SummerBodyBlast #TheHollywoodTrainerClub
This is a diet in a delicious disguise.
Count the buzzwords.