LELO, like Apple and Tesla, is on the forefront of technology. But the company doesn’t make phones, computers, or cars—it makes condoms. And after staying virtually the same for 50 years, the common contraceptive is in dire need of an update. The LELO Hex comes with a raised hexagonal pattern designed to reduce slipping, avoid breakage, and increase pleasure.

Like any new technology, LELO Hex will cost you a pretty penny. The condoms run $9.90 for a 3-pack, $19.90 for a 12-pack, and $34.90 for a 36-pack, and they'll arrive in August. The upside? Making the condom cool again could increase usage rates, which have dropped in recent years.

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