Breast-feeding, for women who choose to, is just another part of motherhood. We can’t expect moms to schedule their lives around finding a private spot every time their baby get hungry, so we shouldn’t be surprised to see women breast-feed at a restaurant—or on live TV.

That’s exactly what happened to British reality TV star Sam Faiers, best known as a cast member of The Only Way Is Essex (think: the U.K. version of Jersey Shore). Just as Faiers was about to start an interview on the British talk show This Morning, her son Paul got hungry. So she threw a tea towel over her chest and went on with the interview like it was no big deal—because it isn’t.

We love that the hosts make it clear they’re totally comfortable with Faiers breast-feeding on their show. Plenty of fans took to Twitter to voice their support as well: