Lena Dunham is not a fan of retouched photos, and her new lingerie ad is no exception. She kills it alongside Girls costar Jemima Kirke in a Photoshop-free campaign for Lonely, a New Zealand-based lingerie brand. The badass campaign isn't afraid to show tattoos, real stomachs, and even one of the models hanging out with her baby.

Instead of models seductively biting their lips and writhing around on a fake set, all different types of women—from florists to college students—are rocking lingerie wherever they feel most comfortable, like their own kitchens, backyards, or bedrooms. We're totally on board.

Lena Dunham and Jemima Kirke lonely girls
Photo: Lonely Girls

lonely girls lingerie
Photo: Lonely Girls

lonely girls lingerie
Photo: Lonely Girls

lonely girls lingerie
Photo: Lonely Girls

lonely girls lingerie
Photo: Lonely Girls

lonely girls lingerie
Photo: Lonely Girls
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