Instagram fitness star Kayla Itsines is known for her Bikini Body Guides (often called #BBG), but now she’s having second thoughts about choosing that name for her workout plan.
“I originally called it ‘Bikini Body Guides’ because when I asked my clients what their goals were, 99 percent said at some stage that they just wanted ‘to feel comfortable in a bikini,'” Itsines wrote in a post on Instagram. “Then I started training more and more women from all over the world and realized that people don’t want to JUST feel ‘comfortable’ in a bikini, they want to feel strong, empowered, they want to make friends, be a part of a team. They want to be confident, happy, and, most importantly, healthy.”
That’s why she called her new app Sweat With Kayla, moving away from a specific, idealized body type. One thing she hasn’t changed? Her marketing strategy. The above close-up shot of her abs accompanied her explanation of the name change. It’s a small step, but we’re excited Itsines (and many others) are finally ditching the idea that we’re all working out to get a “bikini body.”
