For the girls who don't know, #BBG stands for Bikini Body Guides, which are workout guides that Tobi and myself released in January 2014(what's on the computer screen). YOU LADIES nicknamed it #bbg I originally called it 'Bikini Body Guides' because when I asked my clients what their goals were, 99% said at some stage that they just wanted "to feel comfortable in a bikini", so I didn't think twice when I called it that. 💚Then I started training more and more women from all over the world and realised that people don't want to JUST feel 'comfortable' in a bikini, they want to feel strong, empowered, they want to make friends, be apart of a team. They want to be confident, happy and most importantly healthy 💜 So, when Tobi and I released the app, I changed the name to something that I felt represented hard work, dedication, empowerment, strength, team work, and more ... and that was SWEAT. We called it SWEAT WITH KAYLA. The #BBG program is IN the sweat with Kayla app along with EVERYTHING a woman needs to be healthy, fit and strong ☺️💪 Check it out at www.kaylaitsines.com/app

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Instagram fitness star Kayla Itsines is known for her Bikini Body Guides (often called #BBG), but now she's having second thoughts about choosing that name for her workout plan.

"I originally called it 'Bikini Body Guides' because when I asked my clients what their goals were, 99 percent said at some stage that they just wanted 'to feel comfortable in a bikini,'" Itsines wrote in a post on Instagram. "Then I started training more and more women from all over the world and realized that people don't want to JUST feel 'comfortable' in a bikini, they want to feel strong, empowered, they want to make friends, be a part of a team. They want to be confident, happy, and, most importantly, healthy."

That's why she called her new app Sweat With Kayla, moving away from a specific, idealized body type. One thing she hasn't changed? Her marketing strategy. The above close-up shot of her abs accompanied her explanation of the name change. It's a small step, but we’re excited Itsines (and many others) are finally ditching the idea that we're all working out to get a "bikini body." 

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