Fergie's music video for her new single "M.I.L.F. $" (that's "moms I'd like to follow") is supposed to be empowering... we think. It definitely starts out that way. The video is set in a fairytale city full of famous moms, from Chrissy Teigen to Kim Kardashian West, who are doing generally kick-ass things: running for mayor, practicing yoga, and breastfeeding.

Fergie chants that the MILFs are “I-N-D-E-P-E-N-D-E-N-T,” which is more empowering than the last time she spelled out a word in the middle of a song. But the video abruptly changes to the other meaning of MILF: Fergie seductively pours milk all over herself while Kardashian West takes a steamy milk shower. Sure, owning your sexuality is awesome, but in the end, the video doesn’t go deeper than surface-level beauty. And while we’re all for girl power, we're not left feeling incredibly inspired.

34U34 Activism Promo