We admit to rolling our eyes when we saw yet another Dove campaign about beauty, but this latest ad feels freshly empowering—and is worth a quick watch. The #MyBeautyMySay campaign features a diverse group of women defending their appearances, which other people have criticized for not fitting a particular mold. Kick-ass female boxer Heather was told she was too pretty to fight, but as she so accurately says, "My face has nothing to do with my boxing." Preach.

READ THIS NEXT: This Trailer Gives Us Hope That Impossible Beauty Standards Are Finally Changing

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