Next time you're straining to come up with new ideas, don't throw your hands up in the air in despair: Science says you should keep at it. It sounds almost too simple, but as this video from The Science of Us explains, psychologists found that we tend to give up too early in the brainstorming process. If we kept it up a little bit longer, we'd be surprised by all the ideas we could come up with. There are lots of ways to get more creative, but this research suggests that your best bet is to just keep swimming thinking.

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