Just in time for the Rio Olympics, H&M launched For Every Victory, a campaign promoting the company’s activewear line. And they got Caitlyn Jenner, arguably one of the most famous Olympic athletes of all time, to be the face of it. Jenner narrates the ad over videos of athletes overcoming all kinds of difficulties.
At the end, she gets candid about the struggles she faced while transitioning. “Nothing came easy, but nothing truly important ever does,” Jenner said. “To keep going—no matter what the obstacles—is what victory looks like, whether you’re representing your country or yourself.” Talk about a great message!
