Just in time for the Rio Olympics, H&M launched For Every Victory, a campaign promoting the company's activewear line. And they got Caitlyn Jenner, arguably one of the most famous Olympic athletes of all time, to be the face of it. Jenner narrates the ad over videos of athletes overcoming all kinds of difficulties.

At the end, she gets candid about the struggles she faced while transitioning. "Nothing came easy, but nothing truly important ever does," Jenner said. "To keep going—no matter what the obstacles—is what victory looks like, whether you're representing your country or yourself." Talk about a great message!

READ THIS NEXT: Olympic Athletes Will Be Given an Insane Number of Condoms in Rio
 

Take on too much in the New Year?

We'll make crushing your goals a whole lot easier by sending you a healthyish idea you can do every day.
Sign up to get healthy ideas
via Facebook Messenger
 
CLOSE

Sign up for a daily healthyish text message

Status Available in the U.S. and Canada only. Clicking "SIGN UP" means you would like to receive text messages from Greatist. Msg & Data rate many apply. Text STOP to cancel or HELP for help.