Want To Make Friends? Stay Out Of The Cold

Ever get the cold shoulder? Turns out it may be the temperature (and not those less-than-stellar jokes) at fault. A recent study suggests people are less likely to pick up on kindness and generosity when exposed to cold temperatures [1]. So while eye contact and a friendly smile can't hurt, it may be best to wait until the heat’s on to reach out for a handshake.

Playing It Hot and Cold — The Takeaway

In the study, participants held either a cup of hot or iced coffee while evaluating a stranger's personality. The group holding colder brews tended to perceive others as less generous and caring, while those holding the warm cups displayed more trust [1].

But there's more to this link than the heebie-jeebies. The researchers suggest a part of the brain called the insula processes both the body's responses to temperature and feelings of trust [1]. Because of this connection, social experiences might in turn affect our perception of temperature. In a separate study, participants who recounted a socially isolating experience associated them with cooler temperatures, whereas those who recalled warm-and-fuzzy moments remembered significantly warmer temperatures [4]. It seems people might simply not be able to help but associate warmth with positive memories and the cold with scarier, shivery moments we'd all love to forget [1].

The Tip

Turn up the heat before making new friends. Studies suggest warmer temperatures make people more trusting.

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Works Cited

  1. Experiencing physical warmth promotes interpersonal warmth. Williams, LE., Bargh, JA. Leeds School of Business, University of Colorado at Boulder, Boulder, CO. Science 2008 Oct 24;322(5901):606-7.
  2. Experiencing physical warmth promotes interpersonal warmth. Williams, LE., Bargh, JA. Leeds School of Business, University of Colorado at Boulder, Boulder, CO. Science 2008 Oct 24;322(5901):606-7.
  3. Experiencing physical warmth promotes interpersonal warmth. Williams, LE., Bargh, JA. Leeds School of Business, University of Colorado at Boulder, Boulder, CO. Science 2008 Oct 24;322(5901):606-7.
  4. Cold and lonely: does social exclusion literally feel cold? Zhong, CB., Leonardelli, GJ. University of Toronto, Toronto, Ontario, Canada. Psychological Science 2008 Sep; 19(9): 838-42.
  5. Experiencing physical warmth promotes interpersonal warmth. Williams, LE., Bargh, JA. Leeds School of Business, University of Colorado at Boulder, Boulder, CO. Science 2008 Oct 24;322(5901):606-7.

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