The acquisition of BSC strengthens Greatist's leadership of health and active lifestyle coverage for millennials. It also opens up more opportunities for events and e-commerce.
“I’ve been a fan of Blood, Sweat & Cheers since its launch,” says Greatist's founder and CEO Derek Flanzraich. "We share a similar mission, and this acquisition reinforces us as the leading next-generation health media company for healthy-minded millennials."
Launched in 2011, and reaching more than 10 million monthly readers, Greatist produces high-quality fitness and health content, engaging an educated, social, and mobile audience through its fun, friendly voice.
Since coming out of beta in 2012, BSC has helped more than 600,000 subscribers find fun and active things to do with friends. It has targeted the growing and youthful movement of people interested and participating in nontraditional recreational activities such as Tough Mudder, The Color Run, CrossFit, and intramural sports leagues. It has grown 900 percent over the past two years, generating revenue through e-commerce, events, and advertising for brands such as REI, Miller, and Crunch.
We help people get up off the couch to have more fun. As part of Greatist, there’s an opportunity to do even more for our readers and partners.
“I conceived of Blood, Sweat & Cheers because I saw this new movement of people blending their fitness lives with their social lives,” says Jonathan Ages, CEO and founder of BSC. “We help people get up off the couch to have more fun. As part of Greatist, there’s an opportunity to do even more for our readers and partners.”
“I’ve seen first-hand—through our many partnerships with BSC—that their subscribers strongly connect with the BSC brand,” Flanzraich says. “It’s an influential voice that people trust. We will honor that trust and bring those readers even more of the content they love.”
BSC’s email newsletter, website, and events will be integrated into Greatist. Ages will lead the transition and provide consulting services for Greatist. We're super excited the secret is out!