It’s one thing to know about the double standards women regularly face and another to see them in action. British beauty blogger Em Ford set out to illustrate the latter when she started posting photos of herself without makeup on social media three months ago. Now she’s created a video that plasters the Internet comments people left on those photos across the screen. As Ford transforms from totally barefaced to completely made-up, the vicious remarks continue to pile up. Makeup or no makeup, a woman can’t win—the only solution, the video concludes, is to find confidence from within. It’s a valuable message, and we're in awe of Ford’s vulnerability.