Historically, gyms have advertised working out strictly as a way for people to lose weight and chase an “ideal” standard of beauty. Equinox’s new ad campaign promises a life of self-confidence and adventure (and maybe an arrest or two). Is a change underway in how we conceptualize fitness?
New medical guidelines encourage doctors to talk to patients about their weight to promote health and wellness. How can doctors have crucial conversations about this sensitive subject without offending patients?